The Meta tags or Meta tags are commonly used to
summarize the contents of the page to search engines and web browsers. That is,
describe the page so that it can be understood by different web
services. There are also Meta tags to tell the robots how they want the page to
be handled.
Since the information is directed to machines, the Meta tags
are not visible to the user. You must look for them in the HTML code of the
page, within the <Head> section.
It looks similar to this:
<Meta name = "tag name" content = "content
tag">
The most popular Meta tags are
keywords like SEO training in Canberra Australia, Cisco Certification in Canberra Australia and
description,
although there are others like
robots, author and generator,
among others. We will all see them here.
Goal tags you should know
Here's the Meta tags used in the SEO context:
Meta description tag
The description Meta tag is an HTML tag like this:
Meta name = "description" content = "This is
the meta description of the page" />
It is used to briefly describe the content of the page, and
although the text is not visible in the browser, use search engines as
summarized in
their results pages .
It has been commonly said that the words that appear in the Meta
description help to gain visibility in the rankings, but the truth is that no. Inflating
your Meta descriptions with keywords does not improve your positioning in the
least.
But this does not mean that the Meta description is useless
as it serves to:
- Tell
the user what the page - When a user does a search on Google can see
the Meta description text on the search results page, eliminating the need
to visit the site to see if it is what you are looking for. If you do not
fill this tag, or you do it poorly, you leave the search engine selective
fragment of the text of the page, which can result in a text of worse
quality than another one written by you.
- Attract
visitors from the search - A description is good enough not only
informs the user of what you offer him, but it gives you reason to visit
your page. The key is to adorn the text to make it more persuasive. That
yes, without distorting or exaggerating.
